Welcome to The Snow People - The new sister company to Snow Business
Camera, Events &
Theatre Ready
Shop the pro kit
Camera, Events &
Theatre Ready
Shop the pro kit
Artificial Snow for Business
Artificial Snow For Home

Hello, we're The Snow People

The new name for Snow Supermarket. We're here to help you recreate the magic of falling snow at home, at school, and through art and craft projects. We use the same theatrical snow you see in films – it never melts! And with our artificial snow, it's easy to transform even the tiniest of nooks into a winter wonderland. One that's just as magical as the movies.

Our Best-Selling Fake Snow

Let's help you set the scene

Throw a snow party

Anytime of year

No kid's party is complete without table decorations, party favours and a bit of fun. Now you can get all you need for your Frozen inspired party with our Party Packs.

SHOP PARTY KITS

Artificial Ice

Floating ice, crushed ice and more

We've perfected all kinds of artificial ice – crushed, stuff you can spray, icicles. Use it to winter-ize your home and crafts.

SHOP IT
Make a scene
Inspiration
Snow decoration, moodboards & ideas
Discover More
Make a scene
Inspiration
Snow decoration, moodboards & ideas
Discover More
Fake Snow Inspiration
Try our new
Eco Snow
Made from plants and expertly crafted so it’s just like real snow!
Shop it now
Try our new
Eco Snow
Made from plants and expertly crafted so it’s just like real snow!
Shop it now
Eco Snow
  • Congratulations to our #thesnowpeople monthly draw winner... Nat Moore of @ThePhotographersTable.
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📷 ‘Whisky & Haggis Bonbons’ 🏴󠁧󠁢󠁳󠁣󠁴󠁿 - featuring our Ice Cubes Clear.Tag us for your chance to win a £30 goody bag from thesnowpeople.com in our monthly draw.#fakeice #icecubes #artificialice #iceeffect #whiskyphotography #drinkstyling #foodstyling #foodstyleguide #photographyprops #thesnowpeople
  • We love a snow party! ❄️ @sabbiaballoons have created snow magic with these stunning snow-filled balloons for a dreamy, Frozen inspired birthday party.Photos 📷 by @sabbiaballoons 👉
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#frozenparty #frozenpartyideas #frozenpartydecor #balloonstylist #fakesnow #snowparty #artificialsnow #thesnowpeople #winterparty #snowmuchfun
  • How to make Magic Snow!
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Step 1 ✨ Pour the Magic Snow into a large container.
Pick a large container. Ideally a washing up bowl or bucket as 100g will make a lot of snow!Step 2 ✨ Add the water.
Add the required amount of water. Top tip - if you use cold water - the snow will feel cold to the touch - just like real snow!Step 3 ✨ Mix using your hand or a spoon.
Watch as the Magic Snow starts to expand, then get stuck in with your hands or a spoon to ensure all has expanded. If you want the snow a little wetter - add more water.Step 4 ✨ Have some fun!
Get stuck in and enjoy. Magic Snow feels so great, you can play for hours. When you've had enough - leave the Magic Snow to dehydrate and play again another day.
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Tap 👆 to shop our Magic Snow.
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#magicsnow #snowmagic #expandingsnow #snowplay #sensoryplay #polymer #winterplay #thesnowpeople #snowmuchfun #fakesnow #artificialsnow
  • Christmas may be over, but there’s still plenty of fun to be had with our artificial snow! ❄️ We’ve loved seeing all your snow play ideas these past few weeks - including this lovely set up by Nicole & Luke of @babyplay123 🐦🌨
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👆 Tap to shop our artificial Display Snow!
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#fakesnow #winterplay #trayplay #trayfortheday #sensoryplayideas #thesnowpeople #sensoryplay #snowday #welovewinterplay
  • Anyone for a G&T? 🍸 Congratulations to our #thesnowpeople monthly draw winner @heulwynrobertsphotography! ❄️ We’re loving this shot of The Botanist gin on a bed of our polymer instant snow.
We really enjoy seeing all your photos! Tag us for your chance to win a £30 goody bag from @thesnowpeople in our monthly draw.#artificialsnow #fakesnow #thebotanistgin #snowphotography #fakeice #heulwynrobertsphotography #snowphoto #commercialphotography
  • We wish you all a merry Christmas! 🎄 We’ll be closed for a festive break from the 24th to the 1st. We’ll be back open as usual on Thursday 2nd.Our superstar delivery team will be back packing and posting your orders on 2nd January, however please note, deliveries may take a little longer during this busy time.#merrychristmas #thesnowpeople #fakesnow #christmaswishes #festivebreak #snowfun #snowmagic #wewishyouamerrychristmas
  • Create some magic this Christmas... ❄️👣 Our Festive Footprint Snow is now available at thesnowpeople.com. This eco-friendly snow is 100% biodegradable and safe to use inside and out - ideal for reindeer footprints in the garden!Next Day Delivery still available - order before noon on Friday 20th.#thesnowpeople #footprintsnow #fakesnow #snowfun #snowmagic #ecosnow #festivefun #christmaseve #santafootprints #festivefootprints
  • What treats do you like to leave out for Father Christmas? 🎅🏼🎄 ...Only one week to go!Photo 📷 by @rach_southern of The Ordinary Lovely.Shop the ❄️ at thesnowpeople.com.#thesnowpeople #fakesnow #christmaseve #christmasiscoming #santatray #fatherchristmas #christmasdecor #artificialsnow #christmasevetradition
  • @thesnowpeople
  • #thesnowpeople

Need inspiration for what to do with fake snow?

We think artificial snow makes great home decor all year ’round and even if it’s not chilly outside, it’s still fun to decorate with snowflakes, icicles and frost. Throw an ice-inspired party for little ones. Or use a shoebox or baking tray - a white enamel one works best - to make a frosty snowscape. Tip in fake snow, add fake snowballs and some arctic animals. Don’t forget to add paw prints!

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