Welcome to The Snow People - The new sister company to Snow Business
Camera, events &
theatre ready
Shop the pro kit
Camera, events &
theatre ready
Shop the pro kit
Artificial Snow for Business
Shopping for
your home?
Skate over here
Shopping for
your home?
Skate over here
Artificial Snow For Home

Hello, we're The Snow People

The new name for Snow Supermarket. We're here to help you recreate the magic of falling snow at home, at school, and through art and craft projects. We use the same theatrical snow you see in films – it never melts! And with our artificial snow, it's easy to transform even the tiniest of nooks into a winter wonderland. One that's just as magical as the movies.

Our Best-Selling Fake Snow

Let's help you set the scene

Throw a snow party

Anytime of year

No kid's party is complete without table decorations, party favours and a bit of fun. Now you can get all you need for your Frozen inspired party with our Party Packs.

Shop party kits

Artificial Ice

Floating ice, crushed ice and more

We've perfected all kinds of artificial ice – crushed, stuff you can spray, icicles. Use it to winter-ize your home and crafts.

Shop ice
Make a scene
Inspiration
Snow decoration, moodboards & ideas
Discover more
Make a scene
Inspiration
Snow decoration, moodboards & ideas
Discover more
Fake Snow Inspiration
Try our new
Eco Snow
Made from plants and expertly crafted so it’s just like real snow!
Shop it now
Try our new
Eco Snow
Made from plants and expertly crafted so it’s just like real snow!
Shop it now
Eco Snow
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    Need inspiration for what to do with fake snow?

    We think artificial snow makes great home decor all year ’round and even if it’s not chilly outside, it’s still fun to decorate with snowflakes, icicles and frost. Throw an ice-inspired party for little ones. Or use a shoebox or baking tray - a white enamel one works best - to make a frosty snowscape. Tip in fake snow, add fake snowballs and some arctic animals. Don’t forget to add paw prints!

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